When it’s time to Rock ‘n’ Roll these are the Shades Mothafuckas! reads the accompanying press release of Electric’s new Matt Hoy signature shades, The Hoyo.
“I’M ON THE PHONE!” screams Hoyo into the background whine of screaming children when I ring him up to discuss his new signature pieces. “Yeah it’s my first real signature model of anything. Signature everything these days, sign off on everything,” he says.
“Hopefully my sunnies will go for eight grand in 10 years,” says Hoyo, referring to the exponentially growing rate of Michael Jordan’s signature shoes, he then tells me of his plan to stockpile them in the house as an investment egg. Some ten years after his competitive surfing career ended, Matt Hoy has been given his testimonial, complete with a balls-out burn through the seediest of San Diego’s nightclub district: “We had this big party at the Bondi bar in San Diego. We had cold stubbies of VB and a big esky. It was insane, mate.”
Sounds it. While over there Hoyo caught up with the tour that he once owned when it rolled into town for the Boost WCT at Trestles. I ask how the tour’s changed, and since his departure who he thought the characters on tour were.
“I don’t think there’s any left,” he says. “It’s a bit more professional, a bit more focused. Nah, but each to their own, they’re all doin’ what they have to do.”
And what’s his job at Quiksilver entail? ”They’ve got me workin’ in PR, promotions and what do they call me? ‘An Ambassador for the brand.’”
And the future for this punk rock, chemical-fuelled hellman that displaces footy-fields of water in just one turn? Reality, it seems.
“Mate, I’ve got three kids to look after, it’s school holidays soon.”
Hmmm, Rock ‘n’ Roll Mothafuckas, indeed.- Jed Smith
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Reply #7 on : Fri October 10, 2008, 21:34:21