Guerilla marketers in the midst
How does a child, notoriously opposed to drinking and drugging, celebrate victory of Volcom’s premier Pipleline six star WQS contest? By neither drinking nor drugging and hosting a fine party!
Preparation started early. Even though Jamie won the event, which was the reason for the celebration, he would not allow lesser thans to handle its coordination. He personally put J Fred (Jason Federico) on steak duty. Kaikea Ellis on disc jockey duty. Various Red Bull employees were ordered to Foodland to buy more steak, more wine, more vodka. The Red Bull girls were asked to look beautiful and hand out cocktails (Red Bull and vodka). Jamie knows that P. Diddy does not allow Farnsworth Bentley to coordinate the White Party.
Revelers began to appear just after the sun dipped into the sea around Kaena Point. The security attachment, already ordered into place by Jamie, made sure peace was kept. They also made sure the female to male ratio was kept, strictly, 2:1. A tall order in Hawaii, but one that was taken seriously.
The deck was filled by dark. Standing room only. Cocktails in virtually every hand. Jamie walked around holding a glass half-gallon jug filled with only Red Bull but most thought it was Red Bull and vodka. He greeted newcomers and patted old friends on the back. He accepted congratulations with a polite nod.
The music floated over all. The sounds of Drake, Li’l Wayne, Young Money and Brig Bardot. “Ne souris pas, prends garde à toi. Crois-moi, la prochaine fois, Attention! Yè yè yè yè! Ça pourrait changer!” The deck swayed to various rhythms. Everyone ate steak (marinated in a board coffin overnight (with Red Bull) and fresh shucked oysters, cracked open and served piping hot from the BBQ (glazed with Red Bull).
Then, huge lights were set up and pointed out at the Pipeline. Jamie and other brave souls paddled out to surf under an artificial shine and also real full moon shine. Nobody was scared of sharks.
Two girls to every boy sat in the outdoor Jacuzzi and watched. Two girls to every boy kept dancing, eating Red Bull steak, Red Bull oysters and drinking vodka (with Red Bull) Various Red Bull employees were ordered back to Foodland and back again when beer supplies ran low, stripping the shelves bare. Leaving only Coors Light behind. When the party officially ended (at 3 am) 80 handles of vodka, 40 bottles of wine, over 800 bottles of beer and uncountable cans of Red Bull, were the fallen witnesses.
Smiles spread across every single face. Except Farnsworth Bentley’s. He sat under a mango tree weeping.- Charlie Smith
Posts: 18
Reply #18 on : Wed February 10, 2010, 13:02:18